We worked with tonyBet for iGB Amsterdam 2023, delivering a bright and approachable exhibition stand at RAI Amsterdam that stood out through simplicity rather than scale.

The brief focused on creating a stand that felt light, social, and easy to step into, encouraging relaxed conversations in a busy gaming environment where many stands compete for attention.

Bespoke Exhibition Stand Design

The design used a clean white base combined with subtle contour graphics and soft colour accents to give the stand a fresh and contemporary feel. A suspended overhead cube provided clear visibility across the hall, reinforcing brand recognition without overwhelming the space below.

At floor level, the layout was deliberately open and informal. Low seating areas and bar style counters were arranged to support casual discussions, while integrated lighting added warmth and definition to the stand edges. Digital screens were positioned to share content without interrupting the flow of the space, allowing visitors to engage naturally and comfortably.

The overall design prioritised approachability, making the stand feel more like a place to pause and talk rather than a high pressure sales environment.

Construction and Installation of the Exhibition Stand

Our team managed the full delivery, build, and installation on site in Amsterdam. Structural elements, lighting, graphics, flooring, and digital components were installed with care to ensure a clean and consistent finish.

All elements were tested ahead of the show opening, with final checks completed to confirm presentation quality and functionality. The result was a welcoming and well balanced exhibition stand that supported conversation, visibility, and brand presence throughout iGB Amsterdam 2023.

If you are planning an exhibition stand that needs to feel open, social, and easy to engage with, we would be happy to discuss how we can support your next event.