We worked with Pinnacle for iGB London 2024, delivering a confident and highly visible exhibition stand at ExCeL London.

The brief centred on presence and clarity, using height, colour, and clean structure to ensure the brand could be seen from across the hall while still feeling open and approachable once visitors stepped onto the stand.

Bespoke Exhibition Stand Design

The stand design was built around strong overhead branding, creating clear sightlines across the exhibition floor and establishing Pinnacle as a fixed point within a busy gaming environment. The suspended cube element worked in tandem with bold perimeter graphics to reinforce brand recognition from multiple angles.

At ground level, the layout focused on conversation and accessibility. Open seating areas and high tables were arranged to encourage relaxed discussion, while the graphic back wall delivered a clear brand message without overpowering the space. The balance between bold colour and neutral finishes ensured the stand felt professional, structured, and easy to engage with.

The overall design allowed the stand to function smoothly throughout the day, whether hosting quick introductions or longer, more focused meetings.

Construction and Installation of the Exhibition Stand

Our team managed the full delivery and on site build at ExCeL London, coordinating structural elements, overhead features, graphics, and flooring to achieve a clean and consistent finish.

All components were installed and checked ahead of the show opening to ensure stability, visibility, and presentation quality. The result was a polished exhibition stand that combined strong brand impact with a calm, functional environment, allowing the Pinnacle team to focus on meaningful conversations throughout iGB London 2024.

If you are planning an exhibition stand that needs to balance scale, clarity, and usability, we would be happy to discuss how we can support your next event.