We worked with Las Vegas Tourism for Expo! Expo! 2023, delivering a bold, high impact exhibition stand at the Kay Bailey Hutchison Convention Center in Dallas. The stand was designed to capture the energy of Las Vegas while standing out clearly within a busy international exhibition environment.

Set amongst global destination brands, the brief was to create a strong visual landmark that combined immersive digital content with welcoming spaces for conversation and destination discovery.

Bespoke Exhibition Stand Design

The design focused on scale, visibility, and atmosphere. A striking double height structure with illuminated framing and suspended branding ensured the stand could be seen from across the hall, immediately signalling the Las Vegas identity.

Large digital screens showcased destination content and city imagery, bringing movement and energy to the stand. The layout balanced open circulation with defined engagement zones, allowing visitors to explore the content while also creating natural points for discussion with the team.

Lighting, colour, and architectural detailing were carefully controlled to reinforce the Las Vegas brand without overwhelming the surrounding space.

Construction and Installation of the Exhibition Stand

Our team managed the full build and installation on site, coordinating structural elements, lighting, digital displays, and branded features to achieve a seamless finish. Precision installation was essential to support the scale and suspended components of the stand.

Final checks were completed ahead of show opening to ensure all lighting and screens performed as intended. The completed stand provided Las Vegas Tourism with a confident, high visibility platform to engage visitors and promote the destination throughout the event.