We worked with NetEnt for ICE Totally Gaming 2016, delivering a bold, high impact exhibition stand at ExCeL London. Set within one of the busiest gaming exhibitions in the world, the stand was designed to attract attention quickly while supporting constant engagement with industry professionals throughout the show.

The brief focused on strong brand visibility, flexibility for changing game themes, and a layout that could handle high visitor volumes while still allowing for meaningful product demonstrations.

Bespoke Exhibition Stand Design

The stand design was developed to reflect NetEnt’s premium position within the iGaming sector. Clean architectural forms were combined with bold illuminated branding and integrated green accent lighting to ensure strong visibility across the show floor.

Large digital screens and interactive demo areas were positioned to showcase NetEnt’s latest game releases and promotional tie ins. The design allowed the stand to be adapted year on year, enabling different game themes to be featured while maintaining a consistent and recognisable brand presence.

The layout remained open and inviting, encouraging visitors to step in, explore the games, and engage with the NetEnt team in a lively and competitive exhibition environment.

Construction and Installation of the Exhibition Stand

Our team managed the full delivery and on site build at ExCeL London. All structural elements, lighting, digital screens, and branded features were installed and tested to ensure a smooth and reliable setup ahead of the show opening.

Final checks were completed to confirm screen performance, lighting levels, and demo functionality, allowing NetEnt to focus fully on showcasing their products and engaging with visitors throughout ICE Totally Gaming.

If you are planning an exhibition stand that needs to stand out in a highly competitive show environment, we would be happy to discuss how we can support your next event.