We worked with the NetRefer team to deliver a bold and high energy exhibition presence at ICE Totally Gaming in London. The stand was designed to stand out within a competitive iGaming environment while creating a focused space for product demonstrations, conversations, and brand storytelling.

The brief centred on strong brand visibility, a clear visual theme, and an environment that reflected NetRefer’s performance driven approach to affiliate marketing.

Bespoke Exhibition Stand Design

The stand design took inspiration from motorsport and performance culture, subtly integrating an F1 style theme into the overall structure and graphics. Angular forms, illuminated edges, and bold colour contrasts were used to create a sense of speed and momentum across the space.

Large format digital screens formed a central feature of the stand, drawing attention from the surrounding aisles and providing a dynamic backdrop for product messaging. The layout remained open and welcoming, with clearly defined zones for demonstrations, discussions, and informal meetings.

Throughout the design phase, the stand was carefully developed to balance visual impact with usability, ensuring the NetRefer brand remained clear, confident, and consistent across every touchpoint.

Construction and Installation of the Exhibition Stand

Our team managed the full delivery and on site build at ExCeL London. Structural elements, lighting, graphics, and screen installations were assembled with precision to ensure a clean, high quality finish.

All digital components were tested in advance of the show opening to confirm performance and reliability. The result was a robust, visually striking exhibition stand that supported continuous engagement throughout ICE Totally Gaming and allowed the NetRefer team to focus on showcasing their platform and connecting with partners.

If you are planning an exhibition stand for a major industry event and want a space that combines strong creative direction with dependable delivery, we would be happy to talk through how we can support your next show.