We worked with Playfina for iGB 2025, delivering a bold and contemporary exhibition stand at RAI Amsterdam. The stand was designed to stand out within a highly competitive gaming environment while providing a comfortable and focused space for meetings with partners and operators.

The brief focused on strong brand presence, clear messaging, and an environment that encouraged meaningful conversations throughout the event.

Bespoke Exhibition Stand Design

The design centred around a confident, immersive look using Playfina’s brand colours and lighting to create impact from the aisle. Vertical light features and illuminated branding were used to frame the space and draw attention, while clean architectural lines gave the stand a premium, considered feel.

A balance was struck between open engagement areas and more private seating zones. Digital displays were integrated to support messaging and product discussion, while the overall layout encouraged visitors to step inside and spend time with the team.

Close collaboration with the client ensured the final design aligned with brand guidelines and worked effectively for the pace and profile of the iGB show.

Construction and Installation of the Exhibition Stand

Our team managed the full delivery, build, and installation of the stand on site in Amsterdam. Structural elements, lighting, graphics, flooring, and digital components were installed with care to ensure a high quality finish throughout.

All elements were tested ahead of the show opening, with final checks carried out to confirm lighting effects, screen performance, and overall presentation. The result was a polished and engaging exhibition stand that allowed the Playfina team to focus on networking, discussion, and showcasing their offering throughout iGB 2025.

If you are planning an exhibition stand that needs to stand out in a fast moving and competitive sector, we would be happy to discuss how we can support your next event.